Exercise can prevent or attenuate a broad spectrum of chronic conditions that are often fatal, such as cardiovascular diseases, type 2 diabetes, colon cancer, and breast cancer. Regular exercise can prevent the incidence of the aforementioned diseases by around 50%, or sometimes more.
Investing into exercise incentivization, often called Move2Earn programs, should be a priority for states, patient groups, and even companies—as regular exercise also increases productivity of employees. Aside from increasing productivity of a company’s employees, it also reduces costs related to sick leaves.The dHealth team deployed the project’s first Move2Earn use case back in the year 2021 which was providing DHP (Digital Health Points) tokens. At the time the program was called Health2Earn, however, soon with new progress and changes to the program, the program was rebranded to Elevate.
In July 2023 a new version of the Move2Earn program was deployed, branded as UPD8.
The program is ongoing and has a cap of 10,000 beta testers. It provides ACTIV tokens to those that regularly exercise, instead of DHP tokens. The ACTIV tokens are, however, exchangeable for DHP, and they will in the near future provide other benefits to owners of the token.
UPD8 has been updated on a weekly basis, with new modules being added regularly, such as the recently deployed challenges module or the badges module. These modules incentivize UPD8 users to go the extra mile, both figuratively and literally.
The Move2Earn market is relatively young with low saturation, which means effective collaboration leads to value generation on both ends. There is no doubt that in the near future there will be much more than one globally known and used Move2Earn program. Flowing out of the logic of our arguments above, it is mutually beneficial to partner with companies that will also be, or already are, present in the Move2Earn sector.
At the current moment, negotiations are present both with state-level organizations that are eager to efficiently maintain the health of their constituents, as well as private fitness companies looking to integrate the Move2Earn concept into their business model.